Current:Home > MarketsAI might take your next Taco Bell drive-thru order as artificial intelligence expands -EquityZone
AI might take your next Taco Bell drive-thru order as artificial intelligence expands
View
Date:2025-04-15 02:10:03
The next time you pull up to a Taco Bell for a Mexican pizza or a Crunchwrap Supreme, there's a good chance that a computer – not a person – will be taking your order.
Taco Bell's parent company Yum! Brands announced Wednesday that it plans to expand its use of artificial intelligence voice technology to hundreds more drive-thru locations in the U.S. by the end of the year.
The fast-food chain has already been experimenting with AI at more than 100 locations in 13 states, and Yum! Brands said it's found that the technology frees up staff for other tasks and also improves order accuracy.
“Tapping into AI gives us the ability to ease team members’ workloads, freeing them to focus on front-of-house hospitality," Dane Mathews, Taco Bell chief digital and technology officer, said in a statement. "It also enables us to unlock new and meaningful ways to engage with our customers.”
Here's what to know about the AI voice technology, and what other fast-food chains have also tried it.
Amazon sales:When Amazon sells dangerous items, it's responsible for recalling them, feds rule
AI voice tech could take your Taco Bell drive-thru order
If your local Taco Bell is one of the locations targeted for the AI upgrade, you may soon notice you have a different experience when you order at the drive-thru.
Rather than a human employee taking your order, you may find yourself instead talking to a computer.
But are customers who struggle to correctly pronounce some of the items on Taco Bell's menu destined to receive the wrong food?
Apparently not, according to Yum!’s chief innovation officer Lawrence Kim. Kim told CNN that the AI model has been trained to understand various accents and pronunciations from customers – even if they pronounce quesadilla like “kay-suh-DILL-uh."
Kim also told CNN that the AI ordering technology, which should one day be implemented globally, would not replace human jobs.
McDonald's, Wendy's, more have tested AI drive-thrus
Plenty of other fast-food chains have similarly gotten into the artificial intelligence game as a way to ease the workload on their employees and alleviate lengthy drive-thru lines.
Wendy's similarly introduced AI voice technology as part of a pilot program that began in June 2023, as has Carl's Jr. and Hardee's.
But the technology hasn't been always worked seamlessly.
At McDonald's, customers have took to social media to share videos of the mishaps they encountered, including an order of nine sweet teas for one woman, and a seemingly endless order of chicken nuggets for another, despite her protests to stop.
In June, McDonald's announced that the chain would stop using artificial intelligence to take drive-thru orders by the end of July after struggling to integrate the technology. However, reports indicated that the franchise aims to have a better plan to implement voice order technology by the end of the year.
Eric Lagatta covers breaking and trending news for USA TODAY. Reach him at [email protected]
veryGood! (49274)
Related
- Toyota to invest $922 million to build a new paint facility at its Kentucky complex
- Jim Leach, former US representative from Iowa, dies at 82
- 'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean
- Taylor Swift makes history as most decorated artist at Billboard Music Awards
- Warm inflation data keep S&P 500, Dow, Nasdaq under wraps before Fed meeting next week
- Drew Barrymore has been warned to 'back off' her guests after 'touchy' interviews
- Dick Van Dyke credits neighbors with saving his life and home during Malibu fire
- The Voice Season 26 Crowns a New Winner
- Toyota to invest $922 million to build a new paint facility at its Kentucky complex
- She grew up in an Arizona church community. Now, she claims it was actually a religious cult.
Ranking
- Buckingham Palace staff under investigation for 'bar brawl'
- Luigi Mangione merchandise raises controversy, claims of glorifying violence
- Billboard Music Awards 2024: Complete winners list, including Taylor Swift's historic night
- Our 12 favorites moments of 2024
- Meta releases AI model to enhance Metaverse experience
- Video shows drone spotted in New Jersey sky as FBI says it is investigating
- How to watch the 'Blue Bloods' Season 14 finale: Final episode premiere date, cast
- New Jersey, home to many oil and gas producers, eyes fees to fight climate change
Recommendation
At site of suspected mass killings, Syrians recall horrors, hope for answers
New Jersey, home to many oil and gas producers, eyes fees to fight climate change
Drew Barrymore has been warned to 'back off' her guests after 'touchy' interviews
China's ruling Communist Party expels former chief of sports body
Mets have visions of grandeur, and a dynasty, with Juan Soto as major catalyst
US inflation likely edged up last month, though not enough to deter another Fed rate cut
Secretary of State Blinken is returning to the Mideast in his latest diplomatic foray
Most reports ordered by California’s Legislature this year are shown as missing